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What is Digital Videos and Importance of Virality

In the year 2021, people worldwide are watching more videos than ever before. We now live in a video-based culture, where video has largely replaced print as the primary means of content consumption. With its growing popularity, video has probably become one of the most effective strategic tools in the last decade.

Why Video Marketing is Important in 2022

Digital video can be used to interact with and captivate an audience, build user trust, increase awareness, engage people, promote conversions (particularly when combined with other digital forms), and reach more people for less money.

So it's no wonder that video has been the most popular digital marketing trend for the past decade, especially with the expansion and increased focus on mobile marketing in recent years — when used correctly and successfully, video's charm may be challenging to ignore.

Video has surpassed all other media formats as the most popular way to consume information. People are watching more videos than they have in the past. In 2021, a typical individual would spend over 100 minutes per day, or 16 hours per week, watching online videos, up over 19 percent from a year ago.

Viral Marketing is Changing the Business World

A viral piece of content receives a lot of attention in a short period, and it may be anything from a video to a meme to an infographic to an article. There's no precise number that determines whether anything is viral. Going viral' allows startups to grow their user base while lowering their acquisition costs.

Startups that 'go viral' show a steady rise in their potential to scale. The growth rate of the offering increases as more internet users use it.

One thing to keep in mind with viral content is that it has a very short lifespan. It comes and goes rapidly since viral content usually goes viral in a couple of hours or days. While it may be difficult to describe precisely, most of us can recognize a viral article and can name a few examples off the top of our heads (think Charlie bit my finger or the Gangnam Style music video).

There is no concrete algorithm for being viral; if there were, everyone's stuff would be viral! Most of the time, it's just a matter of luck. However, a few best practices will significantly boost your chances of going viral.

Importance of Viral Marketing

Viral Marketing is becoming increasingly popular, critical, and in demand. Here are some of the most compelling reasons for the importance of viral marketing.

1. Capture Attention and Attracts Eyeballs

Video, primarily when used in the context of a stream, maybe captivating and eye-catching. You have less than a second or two to grab a user's attention and get them to stop scrolling. The initial few seconds are vital, providing gripping and engaging content.

2. Boost Conversions

When people see products or services used in video/image, they are more likely to buy them. It helps keep viewers on the channel for extended periods and is ideal for many.

3. Exposure in the Mainstream Media

It's often said that one doesn't need mainstream media to raise awareness, yet no one can deny that it still has power and an audience.

When done right, viral marketing gives media outlets a reason to cover your business without you having to pay or plead for it.

The wonderful thing about obtaining mainstream media attention is that it generates virality in and of itself, as smaller media sites pick up on the stories promoted by the big names.

4. Increased Credibility

The simple fact is that with recognition usually comes trust and acceptance. More individuals are willing to give your brand a try when it "goes viral" and captures the attention of a new audience. Consider Dollar Shave Club and how many people were willing to try new razors after seeing their popular video.

Bottom Line

Considering these factors and developments, video is now more than ever a critical component of any business or organization. Video has a bright future ahead of it, and it will continue to play an essential role in people's daily lives. To expand and thrive, it's critical to stay up to date on the latest methods, best practices, platforms, and social media channels. Fortunately, video is becoming more affordable, widely available, and relatively simple to integrate into websites and social media platforms.

Creative Garage is a full-service digital video company with vast expertise in coaching clients through video projects. We can perform pre-planning and video shooting and ensure that your project goes as smoothly as possible. Our team will collaborate with you throughout the process to meet your project's requirements and create unique video assets that express your message.

We can help you sell your goods, spread your message, and achieve any other goal you've set for your project, no matter what style of video you need. When you need the best digital video company, we at Creative Garage can help you with your video project. We've delivered unique promotional videos and other assets to a wide range of large and small organizations.

Get in touch with us to assist you with your next digital video production

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